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Cellar 33

Import & Export • Marketing & Communication
📍 Bordeaux-based international agency

22/10/2026

At the foothills of the Andes, Mendoza has established itself as one of South America's most celebrated w**e regions, where altitude, climate and a strong w**emaking heritage come together to produce w**es of remarkable character.

Founded in 2001 by renowned w**emaker Walter Bressia and his family, Bressia Bodega represents a personal approach to Argentine w**emaking, combining decades of experience with a philosophy of minimal intervention, careful vineyard selection and limited production.

This year, Cellar 33 is proud to present Bressia Bodega at ProWine Mumbai 2026, showcasing two expressions of Mendoza: the elegant Monteagrelo Cabernet Franc 2024 and Lágrima Canela 2023, a Chardonnay and Sémillon blend that highlights another side of Argentina's w**emaking diversity.

Through Cellar 33, we are pleased to introduce Bressia Bodega to the Indian market, connecting its w**es with importers, sommeliers and hospitality professionals while building long-term opportunities for Argentine w**e in India.

Discover Argentina with Cellar 33 at ProWine Mumbai, 18–19 November 2026.

21/10/2026

Mexico’s rich mezcal-making heritage is rooted in its land, its agave and the generations of communities who preserve its traditions.
Founded in 2018, Atado Mezcal Artesanal brings together the expertise of local agaveros, biologists and master mezcaleros in Oaxaca to create distinctive agave spirits grounded in traditional craftsmanship. From slow-cooking agave in earthen ovens fuelled by holm oak and gamache wood to exploring carefully selected ageing techniques, Atado balances ancestral methods with a thoughtful approach to refinement.

Through Cellar 33, we bring producers like Atado closer to the Indian market, connecting their stories, craftsmanship and distinctive spirits with a growing community of importers, sommeliers and hospitality professionals.
Discover Mexico with Cellar 33 at ProWine Mumbai, 18–19 November 2026.

20/10/2026

Germany has long been recognised for its precision in w**emaking and its ability to express the character of its vineyards through a remarkable range of w**es.

From the elegant Rieslings of Rheingau and Rheinhessen to the distinctive Silvaners of Franken and the refined Spätburgunders of Baden and Württemberg, Germany offers an exceptional range of w**es shaped by their origins, terroirs and generations of w**emaking expertise.

This year, Cellar 33 brings together five outstanding German producers: Weingut Robert Weil, Weingut Wittmann, Fürst Castell, Weingut Schnaitmann and Weingut Salwey. Each represents a different expression of German w**emaking, combining regional identity, tradition and individual philosophy.

Through Cellar 33, we are proud to introduce these estates to the Indian market, connecting their w**es with importers, sommeliers and hospitality professionals while building long-term opportunities for German w**e in India.

Discover Germany with Cellar 33 at ProWine Mumbai, 18–19 November 2026.

20/10/2026

Austria’s w**e landscape is as varied as the regions that shape it.

From the distinctive Grüner Veltliners of Wagram and Kamptal to the exceptional Chardonnays of Burgenland and the expressive Blaufränkisch of Leithaberg and Mittelburgenland, Austria offers a remarkable diversity of grape varieties, terroirs and w**emaking traditions.

This year, Cellar 33 brings together five outstanding Austrian producers: Weingut Bernhard Ott, Weingut Hirsch, Weingut Velich, Weingut Gesellmann and Weingut Esterházy. Each represents a different expression of Austrian w**emaking, combining regional identity, tradition and individual philosophy.

Through Cellar 33, we are proud to introduce these estates to the Indian market, connecting their w**es with importers, sommeliers and hospitality professionals while building long-term opportunities for Austrian w**e in India.

Discover Austria with Cellar 33 at ProWine Mumbai, 18–19 November 2026.

16/10/2026

Behind every bottle is a place, a history and a producer whose approach to w**emaking has been shaped over generations.

At Cellar 33, our work begins with these relationships. From established European w**e regions to producers bringing distinctive perspectives to the world of w**e and spirits, we build a curated portfolio grounded in provenance, craftsmanship and an understanding of what makes each producer worth discovering.
Today, we represent over 70 producers across more than 10 countries, connecting them with the importers, hospitality professionals and markets that can bring their work to a wider audience.

It is a process that goes beyond bringing w**es to market. It is about understanding the people behind them, recognising the character of each region and building the right relationships to give every producer a meaningful place in an evolving market.

Cellar 33. Connecting producers with markets, and the stories behind the bottle with the people who discover them.

13/10/2026

The timing of this year's edition is particularly significant for the international w**e and spirits industry.

After nearly two decades of negotiations, the European Union and India concluded negotiations on a landmark Free Trade Agreement in January 2026, marking a new chapter in their trading relationship.

For European w**e and spirits producers, this represents more than a reduction in tariffs. It signals the potential for greater access to one of the world's most promising consumer markets.

Under the proposed agreement, India's import duties, currently reaching 150%, would gradually fall to as low as 20–30% for qualifying European w**es and 40% for spirits, once the agreement enters into force.

But India is not a new market for European w**es and spirits.

Ch*****ne already has a place in luxury hospitality and celebrations. European w**es and spirits are established in premium restaurants, corporate gifting and among India's growing affluent consumer base.

What the agreement could change is the scale at which this existing demand can develop.

For producers looking towards India, positioning, building relationships and understanding the market today could make a significant difference in the years ahead.

ProWine Mumbai 2026, taking place on 18–19 November, comes at an important moment for the industry.

And Cellar 33 will be there, bringing together international producers and key players in the Indian market.

03/10/2026

With bases in Bordeaux and Rome, we remain close to the producers, w**e regions, and people behind the brands we represent. In Mumbai, our strong local presence gives us direct access to one of the world’s most dynamic and rapidly evolving Ch*****ne, w**e and spirits markets.

**e2026

22/02/2026

Thank you so much for your incredible hospitality for the last two days. It has been an enriching experience to spend time with you learning about your exceptional project. We are excited about our collaboration since last year and look forward to many good things in 2026 🍾🥂🍾

25/11/2025

A celebration of craft, culture and connections.

At ProWine Mumbai 2025, Cellar 33 brought together remarkable producers and world-class sommeliers from across the globe.

From early morning tastings to late-evening conversations, every moment reflected our commitment to quality, authenticity and the art of bringing the world of fine w**es and spirits to India.

Thank you to everyone who shared a glass, a story and a moment with us.

(Ch*****neLovers BoutiqueWinery WineTasting WineProfessionals SommelierLife GlobalWines LuxuryWine WineCraftsmanship WineEvent WineExperience WineCommunity WineBusiness InternationalWines TerroirDriven SustainableViticulture TasteTheWorld WineCelebration WineLovers WineCulture)

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