The Pourium

The Pourium Welcome to The Pourium | Winnipeg Wine Store
🍷WINE & GIFTS | 🎉EVENTS | 🎁GIFT BASKETS

We would like to *KNOW* what you will sipping.Tip: Keep coming back to this post so it feels like game you wine everyday...
06/01/2026

We would like to *KNOW* what you will sipping.
Tip: Keep coming back to this post so it feels
like game you wine everyday and reward yourself ✨🥰

05/28/2026

🙈GOT YOU 🫵🏻🩷

05/26/2026

You know, we’ve always got your back when it comes to anything wine 🍷🍷🍷🍷🍷

- There’s a component in modern winemaking that doesn’t get much attention outside industry circles, but it plays a role...
05/25/2026

- There’s a component in modern winemaking that doesn’t get much attention outside industry circles, but it plays a role in how many wines taste, look, and feel. It’s commonly referred to as Mega Purple, and after nearly two decades in the wine business, I think anyone who drinks wine should understand what it is, what it does, and why its use is growing.

From a technical standpoint, Mega Purple is a highly concentrated grape extract made from a grape called Rubired. It’s used in small amounts to adjust a wine’s profile by deepening colour, increasing perceived sweetness, and enhancing body and mouthfeel. In essence, it helps a wine present as richer, darker, and more consistent. According to The Daily Beast, Mega Purple is estimated to be added to over 25 million bottles of wine annually, and more wineries are reaching for .......

Read the full article ↗️ https://shorturl.at/eBfAU

05/23/2026

Reminder for the weekend 🍾

Call it what you want… same wine, same hangover. 🍇
05/22/2026

Call it what you want… same wine, same hangover. 🍇

We'll be open for your wine needs 😉🍷
05/16/2026

We'll be open for your wine needs 😉🍷

05/15/2026

Would you actually try it? 👀

Let us know in the comments ⬇️⬇️

&icecream

Address

942 Portage Avenue
Winnipeg, MB
R3G0R1

Opening Hours

Monday 9am - 9pm
Tuesday 9am - 9pm
Wednesday 9am - 9pm
Thursday 9am - 9pm
Friday 9am - 9pm
Saturday 9am - 9pm
Sunday 10am - 5pm

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