Trajectory Beverage Partners

06/12/2025

Excited to be at Creekside Estate Winery tonight for our Taste & Buy event! 🍷

We’re pouring exclusive pre-releases, rare finds, and small-batch gems from our partners across the portfolio.

One night only—great sips, good snacks, and live music. Let’s raise a glass to unforgettable experiences.

05/21/2025

🍷 Brand Spotlight: D’Ont Poke The Bear

Meet D’Ont Poke The Bear—a proudly Canadian brand that's equal parts wine, cider, and social good. Known for their inclusive spirit, laid-back cottage vibes, and playful yet purposeful approach, D’Ont Poke The Bear crafts approachable VQA wines and refreshing ciders that encourage everyone to raise a glass (or can) to friendship, camaraderie, and standing up for what matters.

With their tagline "Polite Until Provoked," they're committed to supporting mental health initiatives and partnering with Kids Help Phone—proving that good drinks and doing good can go hand-in-hand.

Trajectory is proud to represent brands like D’Ont Poke The Bear that blend quality beverages with meaningful impact.

05/05/2025

🍷 Brand Spotlight: Joiy

Canned wine, reimagined—with flavour, flexibility, and a whole lot of fun.

Joiy puts the ‘i’ in joy—literally. Inspired by joie de vivre, this New Zealand-based brand was built to bring a little more delight to everyday moments. Crafted from premium grapes and made without animal products, Joiy’s wines are sustainable, approachable, and ready when you are.

We love representing Joiy because they challenge convention with a product that’s as thoughtful as it is drinkable. Award-winning quality, packed into a planet-friendly can? That’s our kind of innovation.

📸 joiywine

04/03/2025

These are a few great Canadian wines coming to an LCBO near you🥂

Our team was at AMC 2025 today with our newest D’Ont Poke The Bear wine—Moscato—available soon! 🐻

Look out for the LCBO release and remember… it’s polite until provoked. 😉

04/03/2025

🍷 Brand Spotlight: Creekside Estate Winery

Meet Creekside, a proudly unconventional winery nestled in Ontario’s Niagara Benchlands. Since 1997, they've carved out a reputation for bold, authentic, and irresistibly rebellious wines, creating a devoted following with their distinctive Syrah, Sauvignon Blanc, and eclectic blends.

With a newly refreshed look that’s rustic yet contemporary, Creekside continues to push boundaries—crafting wines that resonate deeply with their passionate community. Their secret? Embracing creativity, staying true to their unique character, and never settling for ordinary.

At Trajectory, we're proud to represent brands like Creekside who aren't afraid to shake things up.