25/10/2023
After much reflection it is with great sadness that we regret to inform you all that Smilov Spirits will be closing for a while effective immediately.
The past 2.5yrs have been beyond incredible and never in our wildest dreams did we anticipate the level of support that we have received during this time. To say we are overwhelmed would be an understatement, this was an idea birthed together that began in the backyard during lockdown.
We want you to know that this was a super tough decision and not one we took lightly. It was after numerous lengthy discussions we came to the decision to take a step back from running Smilov Spirits and focus on our family for an extended hiatus.
We are so proud of our achievements to date, being a tiny team, up against so many big players, we have worked our butts off to get to where we are and all while learning a new industry each step of the way. None of that success however wouldβve been possible though, without your support and for that we will be eternally grateful for, we never expected or anticipated the level of support so openly received by the Smilov community.
As a 100% self-funded family owned and operated business, the toll of wearing multiple hats wore us down and we came the point where a decision needed to be made about the direction moving forward. After exhausting all alternative solutions, we were left with no other option but to take a break and spend the time recalibrating in our number one role, as parents. Sometimes in business (as well as life) we must weigh up the options and make tough decisions and this was a tough one.
We are so grateful to everyone who has supported us from day one. Thank you to all the bars, venue managers, owners, clients and customers online and in person who gave us a shot when we were new and had no idea what we were doing. Our business grew purely from your support and belief in our brand.
Our final closing down sale if currently live on website. We have sold out of Vodka but have limited amount of Gin still available. So if you want to get your hands on some purple goodness at 20%OFF then head over to the website and add to cart before it's all gone.
Mary πΈ
