02/08/2025
As you’ve likely seen throughout the media, coffee prices are increasing. We’ve seen multiple increases in our costs in just the past twelve months but can’t keep wearing these costs and maintain a viable business.
Did you know? 15 years ago, a standard coffee was $3.5. In that 15 years, wages have almost doubled, rent & property prices have more than doubled, coffee beans and insurance have increased by more than 4x, milk by more than 2-3x. Cafes across Australia have not kept up with these rises and we entered this year with regular coffee around $5 - only $1.5 more than 15 years ago. Unfortunately we didn’t keep up with prices rising in the industry throughout this period and now we are in an era where coffee shops are losing more money than they are taking. Also, a large coffee is generally double the coffee and double the milk as a small coffee - yet only a small fraction extra cost. At a bar, a double shot of whiskey is double the cost of a single. This is another area of significant loss for coffee businesses.
These reasons are why cafes are closing down across the country. In Australia, we have the best coffee and best trained baristas in the world, our wages are among the highest in the world and our coffee has been around half the price of other countries for a very long time. Logic dictates that it is not viable for businesses to continue like this.
We will continue to offer great coffee in our beautiful seaside location and increase our prices where needed to allow our business to survive and continue to upkeep and improve our equipment, support our wonderful staff with above award wages and entitlements, and trust our customers to support any changes with respect.
As of Monday 4th August, we will be increasing our coffee prices a small amount. In reality, it is not enough to truly cover all of the increases however we are trying to manage the transition in small increments and continue to absorb some of the cost increases ourselves to give our customers more time to adjust.
Thank you for supporting small businesses and together let’s keep hospitality alive and thriving in Australia ☕️