Our Story
We're passionate about our wine here at winedirect.com.au. We live, eat and breathe wine...we even drink it...lots of it. We also write about it, judge it and select only the best gear to pass on to you guys so that you can be guaranteed you are getting quality, recognised brands at an excellent price. We don't own wineries, relabel the wine and pass them off as unbelievable deals to you - we simply taste what is currently available and let you know about the good stuff.
It all started about 20 odd years ago when Managing Director, Mark Pradun owned the bottle shop on Henley Beach Road next to the Squash Courts (the Squash Courts haven't changed, but like many other bottle shops, this one is now owned by a mob that sells groceries and petrol). What Mark found was that many of his regular customers would call up and say, "Mate, just put a dozen red together for me and can you drop it off on your way home?". Inadvertently this was the birth of the direct wine sales model we use today.
Fast forward a couple of decades and Mark still gets the same phone calls from the same customers (some of these old-timers haven't yet mastered email). The fact that we have been able to retain these original customers (and many others along the way) is testament to the high quality service we provide and that our customers trust us with what we recommend. We stand by the wines we select.
So, if you, like us, like wine like we do…and you like dealing with real people who know real stuff about real wine. Really. Then join us for a divine pilgrimage to the spiritual epicentre of wine as religion …..or just get in touch with us to have a chat about booze. We promise you great and personalised customer service as well as secured delivery to your door.
winedirect.com.au - it’s where we live and it’s what we do; wine direct to you.
