Rachel Cosgrove

Owner of Results Fitness, author of The Female Body Breakthrough, Women's Health Columnist, Nike Per

10/30/2026

If I could talk to that little girl in her Wonder Woman Underoos, here’s what I’d tell her 🦸‍♀️

(Yesterday was superhero day at Results Fitness for Halloween week, and I never miss an opportunity to wear my Wonder Woman stuff!)

1. Keep dreaming. You’re going to accomplish more than you ever imagined. That business mindset of yours (setting up your pretend store and putting on shows charging the neighbors to attend 😂) will come in handy!

2. You’re going to be STRONG. Being strong is the cheat code to life. Everything gets easier when you’re strong. Don’t worry about being “skinny.”

3. It’s always me vs. me. Don’t waste your energy comparing yourself to anyone else. Do your thing.

4. Age is just a number. At 51 you’ll still be putting on the headband and cuffs, tapping into that Wonder Woman mindset to overcome obstacles in life.

So keep the cape handy. You’re going to need it, and you’re going to LOVE who you become.

What would YOU tell your younger self? Drop it below 👇

10/29/2026

Gym owners... who’s getting your BEST hour of the day? 👀

For a lot of us it goes straight to busy work. Checking email, fixing the printer (why is it ALWAYS the printer?), covering a session because someone called out. Then the day is gone and nothing actually moved the business forward.

On one of our coaching calls last week I gave our gym owners one assignment:

Find the hour of the day when you have the most energy. When you feel the most lit up and the most creative.

That’s the hour that goes to what GROWS your business. And for most of us, growing the business means getting new clients. Not your inbox. Not the fires. Growth.

Your action step this week:

1. Block that hour on your schedule, five days this week.
2. Protect it like it’s a client session (you’d never blow off a client, right?).
3. Ask yourself, “What’s ONE thing I can do today to get my next new client?” Then go do it.

So... who’s getting your best hour this week?

DM me “I’m ready” and I’ll send you the link to get on the Coach to CEO waitlist, where I’ll be working with you to make sure you’re taking action.

10/28/2026

Gym owners and trainers... the easy road doesn’t look easy. It looks like a 60-hour week.

When I say winning in business takes a 10/10 effort, I don’t mean more hours. You’re already giving the hours. 4am alarm, a one-on-one every hour until 7pm, a workout squeezed in somewhere in the middle.

That’s actually the comfortable choice. It doesn’t FEEL comfortable, and it’s familiar. It’s how you started, the hourly rate feels like good money, and nobody can say you’re not working hard.

Complacency in this business rarely looks lazy. It looks busy.

The 10/10 effort is the stuff you keep pushing to next week:
→ Moving clients off session packages and onto recurring monthly autopay

→ Building the system so a session runs without you

→ Hiring your first coach and actually training them

→ Getting on the sales call and asking for the yes

None of those are fun the first time. Every one of them gets you closer to a morning without an alarm clock.

So here’s my challenge. Pick ONE thing from that list and give it your 10/10 this week. Not more hours. The hard thing.

If you’re ready to trade the busy road for the one that actually leads somewhere, DM me “I’m ready” and I’ll send you an invite.

10/27/2026

Gym owners, if hiring your first coach feels scary, look at what she did first. It wasn’t hire another coach.

I’ve been working with one of my gym owners for a long time and she just wasn’t ready to hire. And I totally get it. When you’ve been the one doing every session, handing your clients off to someone else feels SCARY.

So we didn’t start there. Six months in, here’s the order she went in:

1️⃣ An administrative assistant. Her first hire wasn’t another trainer. It was someone to take all the behind-the-scenes work off her plate.
2️⃣ Annual agreements with her clients. Now they’re committed to her business for the year, not session to session... which is exactly what you want in place before a new coach starts working with them.
3️⃣ Her first coach. We have a game plan to get them hired by February.

None of it happened all at once. Every call we set action steps and she DID them.

If you’re not ready to hire a coach yet, you don’t have to be. Your first hire doesn’t have to be another trainer. Ask yourself one question this week: what’s the one thing on your plate that someone else could do? That’s where your first hire starts. Not 10 things. Just one.

If you want help figuring out yours, comment “I’m ready” below and I’ll send you the link to the Coach to CEO waitlist.

10/26/2026

“In a land full of unicorns, be the dragon.” 🐉🔥

This weekend we embraced our inner dragons at the Challenged Athletes Foundation’s Best Day in Tri, where we joined the Salty Spin and spent THREE HOURS on our bikes, riding for a cause that means so much to our family!

But the quote on our shirts meant more than just a fun costume.

To us, being the dragon means being fierce, courageous, resilient, and refusing to let circumstances define what you’re capable of.

And there is no better place to see that spirit in action than at a Challenged Athletes Foundation event.

My niece, who was born with cerebral palsy that affects her lower body, has been involved with CAF since she was just 4 years old when she would do the kids run. They introduced her to a sports wheelchair and taught her how to play tennis. She went on to play tennis on her HIGH SCHOOL TEAM! 🎾❤️

This weekend, she was right there with us, putting in the work on an upper-body cycle while we pedaled away on our bikes.

Every year we attend this event, and every year I leave inspired.

Not just by the incredible physical accomplishments, but by the determination, creativity, and courage of athletes who continue to find ways to do the sports they love. They aren’t waiting for the world to make things easy. They’re finding a way.

That’s dragon energy. 🐉

One of the things I believe with my whole heart is the CAF mission that SPORT IS NOT A LUXURY. IT IS A NECESSITY.

Sport builds confidence. It creates community. It gives us purpose, independence, strength, and the opportunity to discover what we’re capable of.

And EVERYONE deserves that opportunity.

Three hours of spinning was a small way for us to support an organization that has made such a huge difference in our family’s life.

We showed up dressed as dragons, but we were surrounded by the real ones. ❤️🐉

See you next year Challenged Athletes Foundation 🙌

AdaptiveSports

10/23/2026

Gym owners and trainers... one of my clients told our front desk (aka our “We Got Your Back team”) “She’s intense!!!” 😂

I decided to include a 30-minute Rev Metabolic workout as part of my 6am Drop Two Sizes accountability meeting. We spent 30 minutes going over journals, discussing the previous week, and setting a game plan for the following week, and then I coached them through 30 minutes of heart pumping, calorie burning “fun.”

Guilty. If I’m standing over your shoulder with a timer, you’re going to feel it. I’m intense because I care and I’m giving you 100%.

Here’s the funny part. I’m barely on the floor coaching anymore. This pic is me mid training session with my training partner, which is why I’m in my workout clothes and not in uniform and I’m not on my phone I’m timing her btw. (I’m BIG on this one... when you’re being paid to coach, you show up in uniform, not in what you trained in. That’s being a pro.)

I officially coach our Drop Two Sizes group once a week for 8 weeks, in uniform, and otherwise I’m always jumping in to time and cheer on whoever’s training next to me at Results. That’s it. And THAT is exactly why I have this much energy to give when I’m there.

Now think about your last client of the day. Your alarm went off at 4am, you’ve coached every hour since 5, and you squeezed in a nap at noon. Is your 7pm client getting the same coach your 5am client got? You LOVE what you do and you still only have so much in the tank.

One-on-one all day asks you to be “intense” for 14 hours straight. Nobody can keep that up.

One thing to do this week: write down one task you do every single day that someone else could do if there was a script for it... a sales call, an onboarding, a client check-in. Then write the script. That’s how you start building a business that runs on systems instead of on your energy, so when you DO coach, you get to bring all of it.

Who’s ready to coach because you want to, not because you HAVE to? Comment “I’m ready” below and I’ll send you an invite to join our waiting list for the next Coach to CEO cohort!

10/22/2026

Gym owners... what limiting beliefs are keeping you tied to your business?

“No one can coach them like I can.”
“If I’m not there, it’ll fall apart.”
“It’s faster if I just do it myself.”

I’m training for DEKA Worlds, and Results Fitness doesn’t need me on the floor to do it. That didn’t happen by accident.

When I tore my ACL racing, crutches weren’t on my vision board! I had to step back and let the team and our systems run the business. And they did.

A lot of us are scared to let the business run without us. What if it doesn’t actually need you?

If your business still needs you for EVERYTHING, it’s usually because you haven’t let it run without you. Which means you’re also the one who can change that.

Your step this week: pick one thing you’re holding onto because of one of those beliefs. Write down how you do it, step by step, and hand it to one person on your team.

I want you training for YOUR thing too, whatever it is.

Comment “I’m ready” and I’ll send you the link to get on the Coach to CEO waitlist.

10/20/2026

Gym owners, your members don’t stay because of your equipment. They stay because of how they’re treated.

We used to turn customer service into a game at Results Fitness. Our team earned gold coins every time they went above and beyond for a member. The coins turned into cash, and whoever had the most at the end of the month got a grand prize!

And I’m bringing it BACK!🏅Gold coins arrive today!

That’s our team in the video yelling one of our core values: “Be WE not ME.” Gold coins are how we celebrate living it.

Team, consider this your heads up... I’ll be watching for those wow moments. (Members, you’re about to get spoiled even more!)

Here’s why it works: you get more of what you celebrate.

If more than 3% of your members are leaving each month, the fix is usually the experience, not more marketing.

Your step this week: pick ONE thing your team gets rewarded for. Catch them doing it and celebrate it in front of everyone.

Comment “I’m ready” and I’ll send you the link to get on the Coach to CEO waitlist to be the first to know when doors open!

Address

24420 Walnut St
Santa Clarita, CA
91321

Website

https://www.results-fitness.com/holidayheadstart

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