Bruno's Liquors

Bruno's Liquors Lake Geneva's Largest Liquor Store! Craft Beers, fine wines, Premium Cigars, Kegs and all your party's needs! Our Story

Service With A Smile!

Beverage Catering Good Times

Just A Little History
Originally it was the Northwestern Hotel that Bruno Sharkus and his father Walter bought in 1949. They ran the Knotty Pine Tavern until 1959 when the Hotel and Tavern burned for 3 days with Bruno his wife Pat and their two children narrowly escaping! Bruno and Pat shook it off and rebuilt in 1960 and Bruno's Pink Isle Tavern was built for good t

imes. Soon a laundromat and Lake Geneva's first Dive Shop would follow. In 1975 with raising 5 kids they had had enough of the bar business, so they closed Bruno's Pink Isle, added 30 feet to the end of the building to accommodate a walk-in cooler and Bruno's Liquors was born! For historical photos: http://www.brunosliquor.com/our-story.html #.Uu2WimHacMI.facebook

Consider the champagne bottle. In the late eighteenth century, it was a remarkably sophisticated piece of manufacturing:...
04/12/2026

Consider the champagne bottle. In the late eighteenth century, it was a remarkably sophisticated piece of manufacturing: thick glass with a precisely tapered neck, made to withstand a liquid under extreme pressure without shattering.
Champagne makers had been solving one problem — how to keep wine stable and hold pressure.

Happy birthday to Jimmy! He and Justin had a good time in MKE for a VIP Bucks experience!
04/09/2026

Happy birthday to Jimmy! He and Justin had a good time in MKE for a VIP Bucks experience!

Just letting all of you lovely people know we are still open! Our front entrance will need a few days to settle before w...
04/06/2026

Just letting all of you lovely people know we are still open! Our front entrance will need a few days to settle before we open it back up. Please use the alley entrance until then.
Thank you for your patience!

50% off selected THC drinks!
11/05/2025

50% off selected THC drinks!

Address

524 Broad Street
Lake Geneva, WI
53147

Opening Hours

Monday 9am - 9pm
Tuesday 9am - 9pm
Wednesday 9am - 9pm
Thursday 9am - 9pm
Friday 9am - 9pm
Saturday 9am - 9pm
Sunday 9am - 9pm

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