NewEcon Holdings Official page
Chain management franchisor of 20 minimarts in Singapore
New Econ Holdings is a group of 18 next-generation minimart owners banding together on a digital transformation journey.
09/08/2025
🎉 Happy 60th Birthday, Singapore!
From the heartlands to your homes, New Econ Minimart has been here through the everyday moments that make life special. Today, we celebrate not just our nation’s milestones, but also the familiar faces, local flavours, and community spirit that keep us .
Here’s to 60 years of progress and many more heartland memories ahead! ❤️
06/08/2025
Everyday Heartland Heroes 🌟
Behind every minimart trip is a story of families, friendships and the little things that make our community special. This SG60, we celebrate the heart of our heartlands.
Share your heartland story with us and let’s keep the kampung spirit alive. 💛
04/08/2025
Do you know these brands are founded in Singapore?
From our heartland to your home, discover everyday products crafted locally that bring comfort, quality, and familiarity to your daily life.
Celebrate local brands this SG60 and support the makers behind them. 💛
🧡 4 Reasons Locals Love Shopping at NewEcon Minimart
At New Econ Minimart, we’re more than just a place to buy groceries. We’re part of your daily routine, your late-night snack run and your everyday essentials stop.
✅ Near Your Home – Just down the block
✅ Daily Value Deals – Prices that make sense
✅ Support Local – Shop with familiar faces
✅ Trusted by Generations – Your neighbourhood grocer for years
Because at NewEcon, it’s not just about shopping.
Swing by your nearest outlet today and feel the heartland difference 💛
▪️Promotion period: 15 Jul - 18 Aug 2025
▪️Promotion Availability defer from store to store
▪️While Stock Lasts!
16/07/2025
Celebrate SG60 at New Econ Minimart
– Support Local, Buy Local!
This National Day season, let’s come together to celebrate Singapore’s 60th birthday by 💪supporting the brands that grew up with us!
From nostalgic drinks to daily ❤️must-haves, our Products of Singapore are more than just items on a shelf. They’re part of our shared heartland heritage.
Whether you’re stocking up for family gatherings or just picking up your daily drinks, choose Singapore-made brands this SG60.
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New Econ Holdings is a chain management franchisor of 18 mini-marts in Singapore. They are mostly located in the heartland that is close to the consumer, therefore it’s convenience for the consumer to shop and restock their grocery within walking distance away.
New Econ bands the mini-mart retailers together and then leverage and work with relevant government bodies, technology providers and related parties to leverage on training and digitalisation to digitalise some of the retail store operations thereby increasing productivity.
Point of Sale (POS) system
Cloud-based data storage solution
Data Analytics
Stock management system
New Econ stores are mainly the next generation mini-mart owners who have taken over their parent’s business and have agreed to go for group digital transformation together.