07/04/2026
A big thank you to everyone who came to see us at IFE London!
We’ve just returned from a fantastic few days at the International Food & Drink Event — and what a show it was.
The Start-Up section was incredibly busy throughout, and we were delighted with the level and quality of engagement. From supermarkets and wholesalers to hospitality groups and independent retailers, we had conversations with a wide range of buyers — alongside strong press interest on day one.
As always, tasting made the difference.
Many visitors were genuinely surprised by the dryness, structure and wine-like character of the drinks — with our Pinot Noir–inspired red proving a real highlight, bringing a smile to many faces.
We also saw encouraging interest from overseas, reinforcing the wider potential for the range.
Most importantly, we came away with a strong pipeline of high-quality enquiries and some very positive conversations about next steps.
It’s clear that demand is growing for sophisticated, alcohol-free options — and we’re proud to be part of that movement, creating a genuine alternative to wine.
