Eazle UK - powered by Heineken

26/08/2026

Is your pub ready for the August Bank Holiday?

The final bank holiday of summer is nearly here, and the latest consumer insights suggest there’s a real opportunity for pubs and bars to make the most of it.

⭐ Consumer confidence is at a 2-year high, giving guests a boost in their likelihood to spend.

⭐ 1.5 million fewer Britons have taken a big holiday so far this year, helping to ease money worries, while the amount people have in savings has reached a 3-year high.

⭐ A quarter of adults are planning their spending just one week ahead, twice as many as those looking further ahead. That means plenty of people are still making last-minute decisions about how to spend their bank holiday.

So, how can pubs turn that optimism into sales?

🍺 Drive bookings
Encourage groups and families to plan ahead with messaging around family meals, indoor get-togethers and making the most of the long weekend, whatever the weather.

🍺 Capture spontaneous visitors
Make your pub stand out to people deciding where to go on the day. Keep the front of house looking inviting, use A-boards and make menus and availability easy to find online.

🍺 Give guests a reason to trade up
People are looking for treats as they round off the summer. Showcase World & Premium beers and ciders, premium spirits and cocktails to encourage customers to spend a little more.

🍺 Increase spend per visit
Train your team to upsell at the bar and through table service, from an extra round to sides, snacks and desserts.

🍺 Make the most of last-minute decisions
Keep your social channels active in the run-up to the bank holiday, reminding customers what you have on offer and why your pub is the perfect place to spend the long weekend.

With consumer confidence up and plenty of last-minute spending decisions still to be made, make sure your pub is ready to make the most of the August Bank Holiday.

Source: Konfidant Consumer Confidence Analysis August 2026

16/08/2026

It’s National Rum Day! 🥃

From smooth and golden to rich and spiced, there’s plenty of choice when it comes to rum.

Here are a few of our top picks available on eazle.

13/08/2026

Celebrate National Prosecco Day! 🥂

From fresh and fruity to crisp and elegant, Prosecco is a firm favourite for any occasion.

Here are a few of our top picks from the eazle range. Cheers! 🥂

12/08/2026

We’re here to help your business succeed 🙌

Not sure where to start with social media for your venue? We’ve put together a simple checklist to help you show up consistently, reach more customers and keep them coming back.

Ready to get started? 👉 https://heineken.showpad.com/share/w6RRg5cz6i4SJJv7zihEc

04/08/2026

Raise a glass to National White Wine Day! 🍷

Whether your customers love a crisp Sauvignon Blanc, a refreshing Pinot Grigio or a vibrant Riesling, we've got a white wine to suit every occasion.

Here are just a few of our top picks, but there's plenty more to discover. Explore the full range on eazle today 👉https://www.eazle.co.uk/huk/en/

30/07/2026

🍻 Turn great beer into a great event 🍻

Great events create great reasons for customers to visit, stay longer and come back again.

Our new Beerfest Activation Guide is packed with practical category and retail advice to help you plan, promote and deliver a successful Beerfest in your venue.

From choosing the right format and creating memorable customer experiences, to driving discovery, repeat visits and commercial growth, we’ve got everything you need to bring your Beerfest to life.

Explore the guide today 👉 https://www.eazle.co.uk/huk/en/beerfest-activation-guide

09/07/2026

Calling all publicans ⚽

Big matches mean big opportunities, and there's still time to make the most of the next game in your venue.

Watch our Virtual Pub video to see how small changes can make a big impact. Using the BEER Path to Purchase – Before, Enter, Engage and Return – it shares simple, practical ideas to help you create a great matchday experience, increase spend, and encourage customers to come back.

📅 Pre book – Encourage customers to book ahead and secure footfall before kick-off.

🍔🍺 Extend the occasion – Promote food offers, beer buckets and matchday deals to encourage fans to arrive earlier and stay longer.

🔁 Re-book – Before customers leave, start promoting the next fixture so they already have a reason to come back.

How are you making the most of matchday in your pub this weekend? We'd love to hear your ideas!

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09/06/2026

Good pubs don't happen by accident. They take investment, innovation, and long-term commitment.

That's why it's great to see Heineken UK continuing its £40 million annual investment in the pub sector, despite increasing tax pressures and changing consumer habits.

It's another step in supporting the people and venues that make hospitality such a vital part of our communities. 🍺

Read more about it here: https://www.morningadvertiser.co.uk/Article/2026/06/05/heineken-uk-md-backs-pubs-with-40m-annual-investment/

Heineken UK MD Boudewijn Haarsma says pubs are overtaxed, backs £40m-a-year investment, innovation and Star Pubs support despite falling beer volumes.

27/05/2026

Pubs that create experiences are the ones customers come back to 🍻🎶

From live music and quizzes to themed nights and outdoor events, the right strategy can increase footfall, boost spend and build loyalty.

See the full blog here 👉 https://www.eazle.co.uk/huk/en/pub-event-ideas-increase-footfall

07/05/2026

Ever wondered what keeps every pint of beer and cider tasting perfect?

Take a look behind the curtain into the SmartDispense® system in a cellar. Where every pint of beer and cider is kept crisp, fresh, and flowing smoothly 🍺