Primum Familiae Vini

03/06/2026

In Montreal, the SAQ welcomed the twelve PFV families for several days of tastings, conversations and private moments of exchange.

An occasion to share emblematic cuvées, family stories and a common commitment to excellence, craftsmanship and transmission.



Photo credits: SAQ – Alexandre Ducasse

02/06/2026

Thirteen years after their last meeting in Québec, the twelve families of Primum Familiae Vini gathered in Montreal at the invitation of the SAQ.

Over several days, media encounters, tastings and a private dinner offered the opportunity to share emblematic cuvées, family stories and a common commitment to excellence, craftsmanship and transmission.



Photo credits: SAQ – Alexandre Ducasse

01/06/2026

Throwback to three memorable days at Hong Kong, where PFV brought together guests, members and iconic wines from twelve of the world’s finest wine families.

A rare moment of sharing, discovery and conversation around generations of excellence.

26/05/2026

Cheers from Hong Kong, where PFV is welcoming guests for a rare opportunity to meet its members and taste iconic wines from twelve of the world’s finest wine families.

📍Vinexpo Asia, Hong Kong - Stand L1 | B 050
📅 26 – 28 May

21/05/2026

Laurent, Véronique, Frédéric & Philippe Drouhin represent the fourth generation of the family, upholding a heritage shaped by dedication, precision and a deep respect for Burgundy terroirs , in continuity with their father, Robert Drouhin.
They are here together in front of the entrance to the house of the Diénat. This residence belonged to the duke of Burgundy, then to the Kings of France and has been home to the Maison Joseph Drouhin since 1880. This door has been opened and closed for centuries, granting priviliged access to the secrets of the ancestral cellars below. Tradition is preserved and refinement is constantly redefined.

13/05/2026

The origins of Castiglioncello di Bolgheri, part of the estate, date back to the 12th century, at an elevation of 393 metres above sea level.
Its position allowed control over the surrounding territory and the main routes connecting the hills to the coast.
Over the centuries, it passed to the Soderini family (1441–1650), then to the Incontri family, who acquired it in 1650. In 1801, it became part of the estates of Count Camillo della Gherardesca and, in the 1930s, was inherited by the Marchesi Incisa della Rocchetta.



©Mirrordigitalagency per Tenuta San Guido_fotodavidebischeri

07/05/2026

The historic house of Château de Beaucastel blends stone walls with natural insulation materials: lime, h**p and a mix of clay and sand sourced from the excavation, creating a grounded and acoustically refined space.
Custom furnishings crafted from silk, bamboo, reclaimed stone and timber reflect a refined, site-specific design approach rooted in the estate’s heritage.

30/04/2026

Excellence is built over generations and recognized.
The PFV Prize rewards family-owned businesses that combine craftsmanship, innovation and long-term vision.

Last call to apply for the 4th edition.
Applications close on June 30, 2026 on pfv.org.

29/04/2026

28/04/2026

The PFV Prize is a €100,000 award created in 2020 to celebrate outstanding family-owned businesses. Every two years, it recognizes excellence, transmission, innovation and long-term vision.

Apply before June 30, 2026 on pfv.org.